What goes in a content strategy? The 4 essential elements
Need a simple content strategy plan? Here are the four essential parts of your marketing planning. Find out exactly what goes in a content strategy in this simple how-to-guide.
SEO experts: what do they do, and should you hire one?
Highly proficient SEO experts can be difficult to come by, as there are lots of SEO cowboys out there. If you have a business, love reading, love writing, love consuming news online, and love finding information – then you love SEO. Wait – hang on. What is SEO? Search Engine Optimisation or SEO is nothing […]
What is Domain Authority (DA) & How To Raise Your Website’s Authority & Google Rank
What is Domain Authority and why does it matter to your business? Basically every website on the internet is given a position ranking. Yes, even this one. Here’s a free tool for you to check yours. A website’s ranking or Domain Authority is determined by how valuable SERPS see it to be. SERPS are “search […]
Follow links vs. no follow links: the importance of linkbuilding for websites
Have you heard of follow and no follow links? If you have been blogging for a while, you have probably been building links. Every website is given a Domain Authority (DA) by Google, this is like a marker of how safe, valuable and trustworthy your site is. One of the ways that DA is calculated […]