Video marketing: the content trend that’s not going away
Video marketing; could it work for you? Over the last few years, video marketing has taken the marketing world by storm. More than ever before, video content became the hottest weapon in a content strategist’s arsenal. The good news for online marketers was that they could utilise videos to let their creative ideas.
A while ago, I wrote this article for Indago Digital, about whether your content strategy should focus on video marketing. “Recent statistics indicate that including video on a marketing landing page is likely to increase conversion rates by approximately 80%,” I wrote back then. “Other stats reveal that 92% of mobile video consumers share videos with others, making video an essential string in your marketing strategy bow.”
And over the past two years, the demand for exciting, engaging video content has only become more important to content strategist’s game plans. If you operate in the realm of content creation, you should be well aware of the trend of using video in every great marketing campaign and know that this tool is not going anywhere anytime soon.
What’s so great about video marketing?
For thought-leading content writers, it’s always a good idea to stay on top of the latest and greatest trends in terms of the type of content that is actually desired by audiences. In a recent marketing survey, 80% of respondents said they would rather watch a video than read an article or blog post, with another 82% saying they’d rather tune into a brand’s live video channel than its main social media account.
For content strategists, investing in video, either live or pre-recorded, is essential to every winning marketing campaign. Video traffic makes up a large percentage of Internet traffic already, and it’s showing no sign of slowing down.
Videos are interactive, fun, and more interesting than traditional written media, providing an authentic understanding of a brand, service or product that consumers want to witness. As Internet speeds continue to be enhanced— with both 4G LTE and 5G networks being introduced this year—video will be as accessible on mobile devices as it currently is on computers.
The best ways to use video towards 2020
One of the ways you can integrate video into your content strategy is to write and produce them! There are so many tools now to make the job easier. I love Animoto and using stock footage from Shutterstock. You can even find music via Jamendo Music. There are so many options out there.
Many membership organisations are looking to highlight their members, but don’t have the time to do the marketing on their own (since their members work other jobs.) By writing a quick video script, asking the members to practise it, and recording them, you can produce a simple video in no time that’ll gain you customers and ROI.
Another way to use video is to focus on the “live” element for ultimate customer engagement. We’ve all seen live streams by celebrities trying out products on social media; why not host a live Q&A session for your own company? Live interviews, chats, webinars or other series will be a great way to showcase your storytelling abilities and to generate some great content.
Video is here to stay – so why not infuse some new video ideas into your next content marketing campaign for the delight of your target audiences?
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